Thursday, October 18, 2012

Tata Safari Storme launched in Gurgaon

Gurgaon, Oct 17th : 

                                               Aspiring to wrest the number two slot in the country's passenger vehicle market, Tata Motors on Wednesday said it will launch six new products in the next one year.
                                              Launching a new version of its sports utility vehicle Safari Storme, priced between Rs. 9.95 lakh and Rs.13.66 lakh, the company said that while its focus will be on the volumes segment, it will also continue to introduce new products in the fast growing SUV market.
                                              "In the next one year there will be six new offerings from us. It will be a six of brand new models and refreshes," Tata motors MD Karl Slym said.
                                              Currently the number one position in the passenger vehicle market is occupied by Maruti Suzuki India, followed by Hyundai Motor. There is a see-saw battle between Tata motors and Mahindra and Mahindra for the third position.
                                               Mr Slym said Tata motors needed some course correction in order to grow its sales."We need to go to the market, where the customers are. We do have good products such as the Nano, Manza and Aria, But those are not selling well as much as we would like to because we are not there where the customers are."
                                               Asked about the company's product portfolio strategy to challenge for the number one spot, Mr Slym said, "We need to have more presence in the volume segment, where 70 percent of sales are from small cars. Not  only that we also need to be present in the SUV segment, where we have just introduced the Tata Safari Storme to add to the existing Safari.

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