Monday, October 22, 2012

Mercedes Benz B-Class

Mercedes Benz B-Class Launched in India at a starting price of Rs 21.49 Lakh.

German luxury car  maker Mercedes Benz launched the B class, a compact sports tourer at a starting price tag of Rs 21.49 lakh (ex-showroom Mumbai), its cheapest car in India yet.
Available in two variants B 180 and the B 180 Sport, the price starts from Rs 21.49 lakhs and goes up to Rs 24.87 Lakhs for the Sport variant. ( All prices are Mumbai ex showroom). The B-Class is India's first sports tourer. Globally the sports tourer category comprises of cars like the Audi A3  Sportsback, BMW  Active Tourer 1 series and VW Tiguan and Touran and Ford C Max.
The car is packed with safety features with 7 airbags including a knee airbag. Under the hood, Mercedes-Benz  is offering a 1.6 litre petrol engine that churns out 122PS of power The engine is mated to Merc's 7-speed dual clutch gearbox with 3 driving modes. The gearbox is linked to paddle shifters for sporty gear changes. Top speed is a claimed 190 km/h.
Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said: "We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment & then launching the car has been well received by our customers. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India." 
He further added "The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for 'Sports Tourers' in India and they are looking forward for cars loaded with features."
The launch will enable Mercedes to take on rivals BMW and Audi, both of which have begun exploring the bottom half of the price spectrum to step up sales. Globally, the B-Class has been a success with over 75000 units sold within the first few months of its launch.
On the outside, the Compact Sports Tourer wears bold design cues with its character line running all the way from the hip to the lower front of the car. The imposing double slat grille with the large three pointed star in the middle along with the upswept headlights give the car an unmistakably unique presence. 
 Under the hood, Mercedes-Benz is offering a 1.6 litre petrol engine that churns out 122PS of power  The engine is mated to Merc’s 7-speed dual clutch gearbox with 3 driving modes. The gearbox is linked to paddle shifters for sporty gear changes. Top speed is a claimed 190 km/h.  

With so many features, the new Mercedes-Benz B-Class price is going to be competitive because of the presence of other premium brands in hatchback segment like Mini in India. There is a very tiny chance that Mercedes-Benz B-Class will be able to sell this MUV vehicle. However, Mercedes-Benz B-Class is considered to be one of the best cars for Mercedes lovers and with the heavy traffic conditions in the country; the compact dimensions of this hatchback will certainly appeal to the luxury car consumers. Now it would be really interesting to see how Mercedes-Benz will lure the potential consumers in the country and what kind of tactics will it use to do the same.

The new and fresh 2012 B Class Sports Tourer is powered packed with an efficient and powerful 1.6L of four cylinder petrol engine that churns out 122bhp of power and 200Nm of maximum torque. The engine has been unified with a seven speed dual clutch transmission, which pushes the car in delivering a decent fuel economy.Fuel economy 11.2 kmpl on the urban roads and 14.8kmpl of mileage on the highway(as per ARAI).

The car is a front wheel drive and when accelerated, the car catches up a top speed of 196kmph and goes from 0 to 100 km per hour speed mark in merely 10.2 seconds, which is quite awesome. The top speed of the car is 190kmph.The diesel version is expected to have a 183 to 200kmph of top speed and would go from 0 to 100 in about 9.3 to 11.3 seconds.

The car is powered by 1.6 litre of four cylinder turbo petrol engine, which would be comfortably produce 122bhp along with generating maximum torque of 200Nm.The diesel engine might be available in two tunes, producing 109BHP of power with 250Nm of torque and 136bhp of peak power and 300Nm of torque. The petrol engine that is currently present in the Mercedes Benz B Class Sports Tourer has been smartly coupled with seven speed dual clutch transmission

Mercedes Benz B Class Sports Tourer is available in two guises Mercedes Benz B Claa B180 and Mercedes Benz B Class B180 Sports, B 180 being the base variant runs on 10 spoke light-alloy wheel with 205/55 R16 tyres whereas the company offers 7-twin-spoke light-alloy wheel with 225/45 R17 tyres in the Sports variant.

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