ABOUT:The Tata Aria is a crossover SUV produced by Tata Motors of India. Tata Aria was launched on 5 January 2010 at Auto Expo, Delhi, and was launched to customers on 12 October 2010 and priced at 1.3 to 1.5 Million Indian Rupees or ($25K to $30K ). It is based upon the Tata Xover concept showcased in 2006 Geneva Motor Show. Tata Aria was also a series of concept cars introduced by Tata Motors at Geneva Auto Show 2000.
Launched in the Indian markets in October 2010, the Tata Aria with the Crossover tag, represented something absolutely fresh and unattempted in the Indian passenger car market. Becoming the first real crossover with 4X4 capabilities, the Aria gained quite a bit of recognition primarily because of its multi-functional performance capabilities coupled with its great styling and its upmarket comfort quotient.
Tata has also introduced a 4X2 version, of its flagship Aria model, which not only makes its model range more comprehensive, but also results in a price drop from 13.25 lakhs for the base model of the 4X4 model, to 11.61 lakhs for the base 4X2 model.
Seeing the potential for better business and increased sales of the Aria model with the introduction of this 4X2 model, Mr. P M Telang, Managing Director - India Operations, Tata Motors said, "As the first Indian 4x4 crossover, the Tata Aria has broken a new path for Tata Motors. With the introduction of the Aria 4x2, we make the range comprehensive. The pleasure of the Aria, combining the finesse of a sedan with the muscle of an SUV, can now be availed by a larger customer segment."
Even in its 4x2 avatar, the Aria offers its customer the same muscle and power output through its advanced 2.2 litre Direct Injection Common Rail (DICOR) engine, with variable turbine technology and 32-bit ECU that delivers 140 PS power and 320 Nm torque.
The Tata Aria 4x2 has been launched in three trim levels, the Aria Prestige at the top end, the Aria Pleasure and the base level Aria Pure variant. The Tata Aria Pride has been reserved only for the 4x4 segments.
Tata Aria is a blending of an MPV, Sedan and an SUV. It comes with seating arrangement of three rows and features such as 3D surround sound, dimming roof lamps, in-dash built in GPS, infotainment system, multi functional steering wheel, dual air conditioning with automatic climate control and cruise control whereas safety features include 6 airbags, ABS and ESP, the chassis frame comprising advanced hydro formed members, a stiffened body cage, and dual zone collapsible steering.
The exterior design of this vehicle is very subjective. Indian reviewers have reported it as very attractive. It looks unmistakably a Tata. The Aria is spacious on the inside as is expected from a big crossover. The dashboard is smart, functional and modern looking. The top-end version comes with features such as satellite navigation, CD changer, Bluetooth connectivity, USB/aux-in port, a reverse camera with parking sensors, six airbags, climate control, cruise control and for the first time in a Tata, an Electronic Stability Program and Traction Control system. The Aria uses a 2.2-litre DiCOR engine which produces 140 bhp.
In spite of being technologically up to date and using quality materials, the Aria has done poorly in Indian market and it's sales keep dipping on a month to month basis. Notwithstanding the positive reviews about Aria, high price and poor service reputation have been pointed out as one of the causes of this dismal performance.
SPECIFICATIONS:SUMMARY:Name : Aria 4x2 Pure LX
Car Body Type : Crossover
Segment : D Segment
Fuel Consumption : Highway 14.00 kmpl.
Fuel Consumption : City 10.00 kmpl.
Warranty : 2 years
ENGINE:Displacement : 2179cc, DiCOR
Engine Type : Diesel
Maximum Power : 140 Bhp @ 4000 rpm
Maximum Torque : 320 Nm @ 1700 rpm
DIMENSIONS:Length : 4780 mm
Width : 1895 mm
Height : 1780 mm
ACTIVE AND PASSIVE SAFETY:Airbag : 4
Parking Sensors : No
Fog Lamp : No
Traction Control : No
EBD : No
ABS : No
ESP : No
Rear Seat Belts : 5
COMFORT AND CONVENIENCE:AC : AC (without Climate Control)
Power Windows : Yes
Central Locking : Remote
Remote Boot : Yes
Remote Fuel Filler : Yes
Rear Wiper : No
Rear Defogger : No
Rear Armrest : With Cup Holder
Steering Adjustment (Rake/Reach) : Yes/No
Driver Seat Adjustment : Manual
Music System : No
Leather Seats : Optional
Door Mirror : Both Side Electric
Tinted Glass : Yes
Rear AC Vent : Yes
Folding Rear Seats : Yes
Sun Roof : No
Buttons/Controls on Steering : No
Auto Viper : No
Auto Headlamp : No
OTHER SPECIFICATIONS:Seating Capacity : 7
Tyre Size : 235/65 R16
Suspension : Ind Double Wishbone, 5 Link Suspension
Turning Circle : 5.60 mtrs.
Steering : Tilt
Brakes : Front Ventilated, Rear Disk
Gears : 5 Manual
Ground Clearance : 200.00 mm
Fuel Tank : 60.00
Body Color Bumpers : Yes
Tachometer : Yes
Alloys : No
ORVM Indicator : Yes
Xenon Headlamps : No
Trip Meter : 2
Headlamp Washer : No
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